Accenture \ Global Citizen Sponsorship

For Accenture’s sponsorship of the Global Citizen concert in New York’s Central Park, the goal was
to reach prospective talent and share with them the work the company is doing around sustainability and climate.

How do you get the attention of music fans that came to see their favorite bands?
Speak to them in a language they know and love: concert shirts.

The Let There be Change World Tour activation featured ten stories of change in ten locations around the globe,
designed as classic band shirts that any concert goer would love.

We distributed the t-shirts at customized booths throughout the festival grounds for a
$5 donation to Global Citizen. The QR code on the back pushed to Accenture’s careers site so fans could learn more
about the work the company does and the open roles available.

To promote the activation, we took over Accenture’s social channels the week before the concert,
showcasing the designs and driving attendance. Engagement was the highest of any campaign in the company’s history,
with record visits to the careers website.