Accenture \ Life Trends

Accenture Life Trends is a consumer trends report published annually by Accenture Song.

This year’s theme, Control and Power, focuses on emerging technologies that are giving control to people,
with never-before-seen outcomes for businesses and individuals. The content and design of the report focuses
on artificial intelligence and how people are adapting in an increasingly uncertain world.​

Using the MidJourney and DALL-E AI platforms, imagery was generated using the language of the report itself.
To illustrate the collaboration between designer and AI, prompts were highlighted beside each image to bring the reader into the process.

We kicked off the campaign with a teaser video that hinted at the trends to come
and brought the viewer into the process that created the report.

This year’s trends report was the most successful to date, with a social campaign that garnered millions of impressions
and downloads of the report hitting an all time high.