Fendi \ The Runway Club

Fendi wanted to give their elite level of VIP clients greater access to each season's runway show and collection.
To provide an exclusive level of service as well as track what their customers respond to.

The Runway Club mobile application allows these clients to literally shop the runway. It streams shows live and
breaks each look down into purchasable pieces. From there the user can mark items of interest and schedule fittings.
To get the app in their hands, we sent invitations (below) with a special code that completes the download.